..in digital, of course. How else would the tech-forward Aloft brand introduce guests to a soon-to-open property in one of the world's most happening cities? With the 2012 Olympics approaching, London is going to be buzzin' and busy, and Aloft London Excel is geared up for global travelers with its loft-like beds and spacious guestrooms. You'll be able to stay connected to all of your friends, with Aloft's fast and free Wi-Fi. Aloft London Excel is opening this October, and will be Aloft's second property in Europe, following the popular Brussels hotel. Make sure you check out the sneak peek video below to get an insider look at all that the new Aloft London Excel will offer.