Aloft recently celebrated the brand’s arrival to the UK and the second Aloft hotel to open in Europe in true Aloft style. The Gen-Y minded brand put on an unforgettable party with exciting stunts, music, art and cocktails galore. A crowd of over 300 reveled, sipping on signature cocktails created specifically for the opening event by Aloft mixologists. An unexpected stunt by London’s premier free-running club, 3Free, took place outside of the hotel, followed by an amazing performance by “Turning Up the Spotlight” music contest winners Fastlane Candies. Afterwards, a live graphic design battle was staged between some of London’s coolest graphic designers.
As if that wasn’t enough, a fun photobooth was on hand to capture party moments, and the Twitterverse was fired up with #aloftparty tweets scrolling on the Twitter wall. It was a party to remember at Aloft London Excel, and we’re excited to introduce London travelers to Aloft Hotels, now with over 50 properties around the world! Check out photos from the event below: