Aloft recently celebrated the brand’s arrival to the UK and the second Aloft hotel to open in Europe in true Aloft style. The Gen-Y minded brand put on an unforgettable party with exciting stunts, music, art and cocktails galore. A crowd of over 300 reveled, sipping on signature cocktails created specifically for the opening event by Aloft mixologists. An unexpected stunt by London’s premier free-running club, 3Free, took place outside of the hotel, followed by an amazing performance by “Turning Up the Spotlight” music contest winners Fastlane Candies. Afterwards, a live graphic design battle was staged between some of London’s coolest graphic designers.
As if that wasn’t enough, a fun photobooth was on hand to capture party moments, and the Twitterverse was fired up with #aloftparty tweets scrolling on the Twitter wall. It was a party to remember at Aloft London Excel, and we’re excited to introduce London travelers to Aloft Hotels, now with over 50 properties around the world! Check out photos from the event below:
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Posted by: North Face | December 26, 2011 at 10:41 PM
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Posted by: Air Jordan 2011 | January 07, 2012 at 01:04 AM
Looks like it has been a great show. The preview is amazing. The first picture, is my favorite. Where I can participate in the next one in London.
Posted by: property inventory london | January 09, 2012 at 08:23 AM
This looks very cool. Very useful and very nice as well ;) Thanks! Great blog.
Posted by: excel training | January 14, 2012 at 10:23 PM
Oh this was a nice show that has been took place in the opening ceremony i guess no one felt bored at all on that day.
Posted by: led monitors | January 26, 2012 at 09:05 AM
I love the ambiance here in that hotel. Full of night life and happenings.
Posted by: Visit England | January 27, 2012 at 08:47 AM
Is it entrance free, or to be pay, how much!
Posted by: What to do in London | January 27, 2012 at 08:48 AM
Great place, mix of romantic and fun.
Posted by: Healthy Options | January 27, 2012 at 08:49 AM
I love the place.
Posted by: Where is Singapore | January 27, 2012 at 08:50 AM
Is the hotel related from the previous post related with this one? Such a dance moves are not privileged for the London community. Thanks.
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Posted by: jeremy scott adidas | February 15, 2012 at 09:14 AM
That was a very spectacular opening!
Posted by: Web Based Excel 2010 Training | February 20, 2012 at 07:44 AM
Aloft Hotels are great. I've stayed in one of them and they had most amazing service and facilities.
Posted by: Moncler | February 23, 2012 at 02:24 AM